Jenna Gestetner
Health in a time of digital consumption 🤝
Jenna Gestetner is an entrepreneur and founder passionate about shifting the narratives of health in a time of digital consumption. Her work with healthcare companies focuses on how they can use their digital presence to build trust and relationships with their consumers. Jenna also shares her personal health journey with chronic conditions and over 100 allergies on social media - quickly gaining a following and being featured in major news publications.
As digital content consumption surges, especially among Gen Z, there's a need to understand its implications on health decisions. The industry, now more than ever, needs to understand the sentiments, behaviors, and expectations of this generation that are the next wave of patients, consumers, and even providers.
My Areas of Expertise
Interested in booking me?
Email my team:
jennaxhealth@gmail.com
1 / Consumer Relationships in Healthcare
Social media is the new search engine, so a company’s social media presence is its new website. Consumer’s expectations are evolving, and they want to buy from brands they trust and who support them in their journey. Traditionally, social media and health have been separated, but now is the time for brands to embrace it in order to tap into the relationships their consumers want with them.
2 / Social Media's Role in Healthcare
Health content is toxic on both ends of the spectrum - the chronic illness space with the competition of who is "sicker” and the picture-perfect wellness aesthetic, both of which profoundly influence health behaviors. Given its power and influence, we can't vilify social media. While we can't eliminate all mis and dis-information, how can we empower users to discern reliable information and make informed decisions?